Senior Sales Executive (FCMG)

Way beyond a simple consulting firm, Source of Asia is an international business accelerator. In simple words, we enable our customers to explore, operate and grow business in Vietnam, across ASEAN, and further afield. We thrive on challenges, permanently motivated to learn and grow along the way. We believe success lies in the human relationships we build. This dynamic environment is the ideal gateway for talents, who believe, like we do, in sustainable growth. Our fast-growing company is permanently looking for new talents.

The following job description pertains to an external position that we are currently hiring for on behalf of our client. Submit your application today!

We are looking for a Senior Sales Executive to support the growth of an international FMCG brand in Vietnam.

This position will be responsible for managing, developing, and expanding the distribution network across Vietnam. The role will focus on strengthening existing partnerships while identifying new business opportunities, expanding sales channels, acquiring new customers, and increasing market coverage to drive sustainable growth.

Key Account & Distributor Management 

• Conduct regular visits and business reviews with distributors and customers. 
• Support commercial discussions, promotional activities, and account development plans. 
• Support the expansion and optimization of the existing distribution network. 
• Increase product availability and visibility across more than 200 points of sale (POS). 
• Work closely with distributors to improve execution and market coverage. 

Sales Execution & Business Growth 

• Identify and develop new business opportunities across relevant sales channels. 
• Acquire new customers and distribution partners to support business growth objectives. 
• Build and maintain a healthy sales pipeline through market mapping and customer prospecting. 
• Support implementation of sales and trade marketing initiatives. 
• Coordinate product launches, promotions, and activation programs. 
• Monitor sales performance, stock availability, and distribution effectiveness. 

Operational Coordination & Customer Support 

• Serve as a key contact point between customers, distributors, and internal stakeholders. 
• Follow up on operational issues, customer feedback, and product-related claims. 
• Coordinate with supply chain, logistics, and quality teams to ensure timely issue resolution. 
• Ensure smooth order fulfillment and customer satisfaction. 

Market Intelligence & Reporting 

• Monitor and analyze competitor activities, pricing, and market trends, providing insights and recommendations to support business growth.​‌ 
• Prepare regular sales reports, forecasts, and distributor performance updates. 
• Track KPI achievement and recommend improvement actions. 

• Bachelor's degree in Business, Marketing, Commerce, or related disciplines.
• 3-5 years of experience in FMCG Sales, Key Account Management, Distributor Management, or Account Management within MT channels. 
• Good understanding of Vietnam FMCG market.
• Experience working with imported brands/products is highly preferred.
• Strong communication, relationship-building, and negotiation skills.
• Ability to coordinate across multiple stakeholders and manage operational follow-up effectively.
• Good analytical and problem-solving skills.
• Intermediate English communication skills or above, fluent Vietnamese language skills.

• Competitive salary package commensurate with experience and qualifications.
• Opportunities for professional growth and development within a dynamic team environment.
• Access to cutting-edge tools and software to support job responsibilities.
• Other employee benefits follow company policies.