Business Development/ Project Manager

MISSION

Lead and execute market entry and commercial development projects for international clients entering Vietnam and Southeast Asia, with a strong focus on market activation, distributor/partner development, lead generation, and commercial opportunities.

The Project Manager will act as the local commercial representative and main point of contact, coordinating between international clients, SOA teams, distributors, importers, buyers, and other local business partners.

OBJECTIVES

• Develop and manage a strong pipeline of qualified leads, distributors, importers, and strategic partners.
• Identify and validate commercial opportunities based on market potential, customer needs, pricing, and partnership conditions.
• Activate qualified prospects and facilitate B2B meetings and commercial discussions.
• Provide clients with relevant market feedback and recommendations to support their expansion strategy.
• Build sustainable business relationships and contribute to successful market entry and business development in Vietnam and/or Southeast Asia.

KEY KPIs

• Number and quality of qualified leads, prospects, distributors, and partners identified.
• Number of B2B meetings and commercial opportunities generated.
• Conversion and progression of qualified opportunities.
• Quality and timeliness of client follow-up and reporting.
• Market feedback and insights provided to support commercial decision-making.
• Development of a relevant local business network and pipeline.

JOB DESCRIPTION

Market Development & Business Activation

• Identify, research, qualify, and validate potential importers, distributors, wholesalers, retailers, buyers, and strategic partners.
• Develop and maintain a structured pipeline of commercial opportunities.
• Activate qualified prospects through direct outreach, introductions, meetings, and follow-ups.
• Re-engage and requalify existing contacts and databases where relevant.
• Test product, pricing, positioning, and commercial fit in the local market.
• Organize and participate in B2B meetings, commercial discussions, trade shows, and relevant professional events.
• Support clients during commercial negotiations and partnership discussions.

Project & Client Management

• Act as the main local point of contact between the client and local stakeholders.
• Coordinate activities between the client, SOA teams, prospects, distributors, and business partners.
• Ensure regular follow-up and progression of commercial opportunities.
• Collect and communicate market feedback regarding customer interest, pricing, competition, partnership models, and market conditions.
• Prepare regular reports on project progress, pipeline, market feedback, and next actions.
• Adjust targeting, messaging, and commercial approach based on market feedback and project performance.

Market & Industry Development

• Develop a strong understanding of the client's industry, products, target customers, and competitive environment.
• Build and leverage a relevant network across the target market.
• Monitor market trends and identify potential business opportunities.
• Contribute to market entry and commercial development recommendations based on field insights.

• 5+ years of experience in business development, commercial development, market entry, sales, consulting, or related fields.
• Experience in B2B and/or international business environments is preferred.
• Strong knowledge of the Vietnamese market; experience across Southeast Asia is a strong plus.
• Proven ability to identify, approach, qualify, and develop relationships with importers, distributors, buyers, and business partners.
• Existing business network in Vietnam or Southeast Asia is a strong advantage.
• Experience in market entry, distributor search, commercial representation, or international business development is a plus.
• Strong commercial mindset with the ability to identify and qualify business opportunities.
• Comfortable engaging with different stakeholders, from prospects and distributors to international clients and senior decision-makers.
• Autonomous, proactive, structured, and results-oriented.
• Strong project management, follow-up, and reporting skills.
• Comfortable with business travel, field visits, and trade events.
• Fluent English and Vietnamese required.
• French is a plus.

Relevant Industry Exposure

• Experience or strong affinity with one or more of the following sectors is an advantage:
• Agriculture & Fertilizers
• Food Processing & Food Equipment
• Refrigeration / Cold Chain
• HoReCa / Hospitality Equipment
• Industrial Products & Equipment
• B2B Manufacturing / Industrial Solutions

• We champion your growth, offering pathways to advance your career and celebrating your milestones along the way.
• Our benefits package is designed to support your well-being, ensuring you feel valued and part of a team that's always moving forward.
• Our consultancy transcends boundaries, tailored to meet the unique needs of each client, ensuring that your work is always fresh and impactful.
• With us, every day is a new chapter of discovery. Our agile approach to business means you'll enjoy a rich variety of missions, constantly expanding your horizons.
• We are a multicultural company located in Thao Dien, offering breathtaking views of Landmark 81 that inspire creativity and innovation.