Marketing & Communications Executive (Digital & Social)

Way beyond a simple consulting firm, Source of Asia is an international business accelerator. In simple words, we enable our customers to explore, operate and grow business in Vietnam, across ASEAN, and further afield. We thrive on challenges, permanently motivated to learn and grow along the way. We believe success lies in the human relationships we build. This dynamic environment is the ideal gateway for talents, who believe, like we do, in sustainable growth. Our fast-growing company is permanently looking for new talents.

The following job description pertains to an external position that we are currently hiring for on behalf of our client. Submit your application today!

• Working location: Sai Gon Centre, Ho Chi Minh City
• 12-month contract

Key Responsibilities

Drive the project’s digital presence and qualified lead generation through platform expertise, content creation, paid media coordination, website management, analytics tracking, and community-building strategies. 

• Plan and manage the project’s digital and social media presence across key platforms to increase brand visibility, engagement, and lead generation. 
• Develop and maintain a content calendar aligned with campaign objectives, sales priorities, launch milestones, and brand positioning. 
• Create, adapt, and coordinate digital content, including social posts, short-form videos, website content, digital ads, email content, and community updates. 
• Manage video production requirements, including briefing, storyboarding support, production coordination, editing feedback, and rollout across relevant platforms. 
• Support the planning and execution of media advertising campaigns across digital channels, including budget tracking, audience targeting, creative coordination, and performance monitoring. 
• Drive lead generation initiatives through digital campaigns, landing pages, social platforms, website enquiries, and other online touchpoints. 
• Manage and update the project website, ensuring content accuracy, user experience, campaign relevance, SEO readiness, and timely updates. 
• Oversee day-to-day management of social media platforms, including publishing, monitoring, responding to enquiries, and escalating issues where required. 
• Build and engage online followers, fans, prospects, and community members through relevant content, timely responses, and community-building strategies. 
• Track, analyse, and report digital performance metrics, including reach, engagement, traffic, conversions, lead quality, campaign ROI, and content effectiveness. 
• Work closely with internal teams, agencies, designers, sales teams, and media partners to ensure brand consistency and timely execution across all digital touchpoints. 
• Monitor competitor activities, digital trends, platform updates, and emerging content formats to identify opportunities for improvement. 

• 3–5 years of experience in digital marketing, social media management, content marketing, or a related field.
• Strong understanding of social media platforms, digital advertising, content marketing, lead generation, and online community engagement. 
• Ability to plan and execute content across multiple formats, especially short-form video, social content, website updates, and campaign materials. 
• Familiarity with digital tools such as Meta Business Suite, Google Ads, Google Analytics, website CMS platforms, social scheduling tools, and basic SEO principles. 
• Analytical mindset with the ability to interpret campaign data and recommend improvements. 
• Good copywriting, content coordination, and communication skills. 
• Strong project coordination skills, with the ability to manage timelines, agencies, vendors, and multiple workstreams. 
• Good sense of brand consistency, visual standards, customer journey, and digital user experience. 
• Proactive, detail-oriented, and comfortable working in a fast-paced launch environment. 
• Practical AI literacy, including the ability to use AI tools to support content ideation, copy drafting, caption adaptation, audience research, campaign optimisation, and productivity improvement. 
• Ability to apply human judgement when using AI-generated outputs, ensuring accuracy, brand consistency, appropriate tone of voice, regulatory sensitivity, and alignment with project positioning. 
• Understanding of AI-assisted content workflows, including prompt writing, content versioning, quality control, fact-checking, image/video briefing support, and adaptation of content across channels. 
• Comfortable using AI and automation tools to improve workflow efficiency, campaign reporting, customer response drafting, social listening, content scheduling, and lead nurturing processes. 
• Excellent written and verbal communication skills in both English and Vietnamese.

• Opportunities for professional growth and development within a dynamic team environment.
• Comprehensive training and support are provided to enhance technical skills and knowledge.
• Access to cutting-edge tools and software to support job responsibilities.
• Other employee benefits follow company policies.