Head of Marketing

Way beyond a simple consulting firm, Source of Asia is an international business accelerator. In simple words, we enable our customers to explore, operate and grow business in Vietnam, across ASEAN, and further afield. We thrive on challenges, permanently motivated to learn and grow along the way. We believe success lies in the human relationships we build. This dynamic environment is the ideal gateway for talents, who believe, like we do, in sustainable growth. Our fast-growing company is permanently looking for new talents.

The following job description pertains to an external position that we are currently hiring for on behalf of our client. Submit your application today!

• Identified unmet needs among the core target audience through intensive consumer research and analysis to develop and qualified concept for a new category/product launch
• Responsible for the development and implementation of the Category/ Brand strategy
• Undertake continuous analysis of market movement, competitive environment, and consumer trends to identify the business challenges & opportunities
• Overseeing implementation of Marketing strategy, including digital marketing, new products, and promotion launching campaigns... and ensuring that the marketing objectives are well implemented
• Developing marketing organization and guiding the day-to-day activities of the marketing team
• Leading agency to develop qualified advertising and communication materials and leading multi-functional team to develop a holistic launch plan
• Set annual marketing budget and manage, and measure the effectiveness of marketing campaigns
• Manage social media presence to improve brand recognition and customer engagement
• Measure ROI and KPIs, manage marketing budget
• Capture Omni-channel trends to develop a unique distribution model leveraging Digital & Technology Transformation
• Ensure effective leadership, teamwork, and collaboration with other business units
• Ensure proper inspection readiness and high integrity/compliance in all aspects of solution delivery
• Ensure effective consultation with key business partners in exploring and applying innovative solutions/ideas to address business opportunities and challenges.

• +10 years of Marketing experience in FMCG and consumer goods with a minimum of 5+ years of Marketing management experience in the Cosmetic/Skincare industry
• Has comprehensive knowledge of the cosmetic/skincare market Solid digital MKT understanding of brand media, media performance, and social media….
• Able to capture Digitalization trends to create an innovative and effective marketing plan
• Strategic thinking with a high ability of excellence in execution
• Good business acumen and ability to connect various business parameters to create a comprehensive plan
• Entrepreneurial mindset with a strong purpose of improving people's goodness
• Strong People leadership & Organization development
• Demonstrate a strong sense of Caring & Integrity
• Able to act with speed and work autonomously in a fast-paced and complex matrix business
• Team-player, Respectful, Eager-to-learn, Growing mindset & Resilient
• Ability to adapt quickly to a changing environment
• Able to travel if required
• Excellent communication skills in both Vietnamese and English

• Competitive salary package commensurate with experience and qualifications.
• Opportunities for professional growth and development within a dynamic team environment.
• Access to cutting-edge tools and software to support job responsibilities.
• Other employee benefits follow company policies.