Senior Digital Manager (Social Media)

Way beyond a simple consulting firm, Source of Asia is an international business accelerator. In simple words, we enable our customers to explore, operate and grow business in Vietnam, across ASEAN, and further afield. We thrive on challenges, permanently motivated to learn and grow along the way. We believe success lies in the human relationships we build. This dynamic environment is the ideal gateway for talents, who believe, like we do, in sustainable growth. Our fast-growing company is permanently looking for new talents.

The following job description pertains to an external position that we are currently hiring for on behalf of our client. Submit your application today!

MISSIONS

• Build and manage a strong social media presence that aligns with the brand's global strategy. In charge of advocacy content (paid & organic) and driving consumer engagement strategic partnerships and influencer collaborations
• Develop and execute media strategies that maximize brand visibility and business impact. Deliver excellent full-funnel media execution while ensuring an optimal and efficient investment.

KEY ACCOUNTABILITIES

• Develop our advocacy strategy, which covers both our paid and organic content - on all relevant social media channels. Evaluate the latest market and consumer insights to create efficient activation plans
• Oversee the planning and execution of influencer marketing strategy of brands and manage operations excellence of the Management agency
• Identify, select, and promote collaboration with influencers as part of our advocacy strategy. Lead initiatives to develop relationships with influencers.
• Coordinate our event calendar and define the best timing for our brand events and influencer seedings
• Develop an influencer commerce strategy and pool of influencers for social commerce
• Regularly track the relevant KPIs, evaluate them, and propose optimization or improvement plans.
• Cultivate in-depth media knowledge with a focus on social media platforms and work with media managers in a KPI-driven manner

KEY STAKEHOLDERS

• Internal: Product Manager, Online Brand Manager, Content/Design Team
• External: Influencers, Social Media Agencies, MCNs, customers

KPIS

• Brand share of views and share of engagement
• Increased brand advocacy and influencer collaborations
• Achievement of important metrics throughout the consumer journey, from awareness to conversion. For example: Reach & Frequency, Engagement, ROAS, etc.
• Adherence to media budget and timelines
• Consistent brand presence across all media platforms

• University degree in business administration, ideally with a focus on marketing, media, or communication
• Social media savvy and deep knowledge of the influencer world. Be one step ahead of the social media trends
• Strong interpersonal skills, communication skills, relationship management, and problem-solving skills
• Experience in managing complex tasks and good at project management

• Competitive salary package commensurate with experience and qualifications
• Opportunities for professional growth and development within a dynamic team environment
• Access to cutting-edge tools and software to support job responsibilities.
• Other employee benefits follow company policies (complementary products, premium healthcare,...)